Social media, contrary to popular opinion, is not just for promoting personal relationship and social lifestyles anymore. Social media is a veritable powerhouse of marketing for businesses across all industries and, if implemented properly, can be an extremely effective tool to build an audience for your product or service. It can even help you broaden […]

Read More →
social media

  It’s time to be honest with ourselves: social media marketing is not easy. Over the past few years, social media has permeated the business and marketing sector, becoming invaluable to data farming (of a sort), customer service and customer targeting and retargeting. The only glitch? The Internet never sleeps, but you need to. Here’s […]

Read More →

Online marketers are constantly plagued by the worry of whether their social media presence is up to the mark. It’s a daily struggle on how to successfully reach users on social channels to boost your brand. Here are a few tips that may help you on your quest to social media domination:   Facebook: It […]

Read More →

…especially when playing the “How Many Likes Did I Get?” game. There was a time when word of mouth and good networking skills would get a good conversation going about you. Or someone else. Lately though, with metadata and hashtags floating around cyberspace, finding topics of discussion has become less… cumbersome (because we really needed […]

Read More →

So recently a highly respected friend of ours working in advertising inquired about our unhealthy obsession with digital media. We thought looong and haard and in 48 seconds listed out 320 explanations. Here’s no. 28.This is for you, you know who you are! So imagine a bright, shiny bridge banner bang on Sheikh Zayed Road. […]

Read More →

So we’ve been talking about social media marketing since facebook launched the cute little events tab which became a regular obsession with promoters.. seeing those “attending” numbers shoot up was an adrenaline rush. We were still talking about social media marketing when MySpace did a belly flop and then ‎again when  instagram created web profiles […]

Read More →