It’s time to be honest with ourselves: social media marketing is not easy. Over the past few years, social media has permeated the business and marketing sector, becoming invaluable to data farming (of a sort), customer service and customer targeting and retargeting. The only glitch? The Internet never sleeps, but you need to. Here’s […]

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So we’ve been talking about social media marketing since facebook launched the cute little events tab which became a regular obsession with promoters.. seeing those “attending” numbers shoot up was an adrenaline rush. We were still talking about social media marketing when MySpace did a belly flop and then ‎again when  instagram created web profiles […]

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