Social media, contrary to popular opinion, is not just for promoting personal relationship and social lifestyles anymore. Social media is a veritable powerhouse of marketing for businesses across all industries and, if implemented properly, can be an extremely effective tool to build an audience for your product or service. It can even help you broaden […]

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So recently a highly respected friend of ours working in advertising inquired about our unhealthy obsession with digital media. We thought looong and haard and in 48 seconds listed out 320 explanations. Here’s no. 28.This is for you, you know who you are! So imagine a bright, shiny bridge banner bang on Sheikh Zayed Road. […]

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So we’ve been talking about social media marketing since facebook launched the cute little events tab which became a regular obsession with promoters.. seeing those “attending” numbers shoot up was an adrenaline rush. We were still talking about social media marketing when MySpace did a belly flop and then ‎again when  instagram created web profiles […]

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